This is notes from Letters to a Young Life Leader by Bob Mitchell

Some girls acting silly at Monde Schwartz's house.

Reaching the "outsiders" will require much more than providing a good program of club and camp activities for them.  The ministry must be "incarnational".  That means going where kids are, seeking to understand their culture.  We must build relationships of love and trust.  Jesus, "the Word become flesh," did exactly that.  He personally entered our broken world to show forth the love of God.  Now he asks us to continue his incarnation.  

A simple explanation of this principle [winning the right to be heard] is that the one who proclaims the gospel is the same one who has spent much time with kids, being with them to establish credibility and trust.  

Tucker [a Young Life staff kid]  observed that the proclamation was given by leaders who had climbed mountains with the kids, who had done crazy skits that put themselves down, and who had hung out with the kids around camp.  Speakers had the attention of campers because they had been with them to establish credibility and trust.